“The baby is on the roof with an umbrella and he looks like he is about to jump.” My mother tells this story — undoubtedly embellished over the years — about a chillingly calm call she took from a neighbour to warn of the seemingly imminent, tragic death of her younger son. I don’t remember the event myself but if it worked for Mary Poppins, I must have reasoned, surely it would work for me. Besides, I had a backup plan: my satin-edged security blanket tied, Superman-style, around my neck. If Poppins didn’t come through then surely Superman wouldn’t let me down, would he?

Then, in my pre-teen years, there was the control surface from a full-sized aircraft — it was an aileron, I think — which somehow came into my brother’s and my possession. After evaluating a few alternatives, we ended up duct taping it to the crossbar of my mustang bike...

Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The key image for this episode the RV-6 which is the star of the episode, when it was at Delta Heritage Air Park, in September of 2018. (image: author)

"How is corporate storytelling different from other kinds of storytelling?"

I was stumped by the question. I have to thank the interviewer who found the bullet point in my LinkedIn profile and called me out on it. I hope his audio editor eventually eliminates 90% of the pause that followed so I sound a whole lot sharper than I guess I must be. I eventually replied with the only thing which came into my head at the time:

"It isn't," I offered, with a hopefully inaudible rising inflection. As the interviewer seemed to approve of my initial answer, I began to gain confidence in it: "yes," I thought, "corporate storytelling is just like any other kind of storytelling, right?" That is, in the sense its ultimate effectiveness is related to its ability to transport us, the audience, to some other place or time - to have us willingly suspend our disbelief, as Aristotle put it. After that, anything is possible. We'll go wherever the storyteller wants us to go.

It just has to be a great story...

Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The key image for this episode is a screen capture from the 2013 edition of the 'World of Red Bull' series of short promotional films. (credit: Red Bull)